Dorette de Swardt

Digital Platforms & Content Solutions

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About Me

Dorette de Swardt pondered for a long time whether or not to write her bio in the third person. In the end, she decided not to.

Impelled by immense wanderlust, I drove two-up on a scooter from South Africa to Egypt for my honeymoon @ idoafrica.com. Not one to quit my day job though, I specialise in digital communication solutions and website content and back-end management for businesses and the media. I once launched and lived @HeraldLIVE, set up a digital following for @Beeld.com and was part of the team @News24.

I am now co-owner of ShareDigital, a product of Creative23, and can help you strategise your digital presence and teach you how to set up and manage your own digital advertising campaigns. Book your free 1 hour consultation here.

BA Honours in Media Theory and Practice

University of Cape Town, 2007

BA Journalism with Visual Communication

University of Pretoria, 2006

Telling Stories Online (2011)

Presented by world renowned editor Mario Garciá

Optimising Social Media for your Brand (2011)

Presented by e-commerce and e-marketing specialist Karen Parkin

Content, Website and Social Media Management

I have worked with/on the following websites

news24.com

netwerk24.com

pasella.co.za

heraldlive.co.za

goodnewslab.co.za

lcafrica.org

lcafrica.org/sparktalks

idoafrica.com

TOC logo

www.touchofclassguesthouse.co.za

umoya-cottages.co.za

Social Media Management

I specialise in the following digital content and platform management fields.

Facebook Platform and Content Management
Facebook Adverts Manager, Facebook Business Manager

Google My Business, Tools and Adwords

Instagram Platform Management
& Audience Development

WhatsApp Business Profiles
& Communications Solutions

Analytics, Traffic Reports and Trends

Twitter platform management

As Digital Editor of HeraldLIVE I launched their digital platforms, growing their audience following and website traffic with the focus on expanding their online offering and presence. HeraldLIVE grew from 30k monthly UBs in 2012 to an average of 600k monthly UBs in 2017 with a Facebook Following that grew from 6k to 230k and Twitter from 2k followers to 40k followers. I also launched Instagram for HeraldLIVE taking it from 0 to 13.5k followers and a daily WhatsApp newsletter that grew from launch to 10k subscribers in 7 months.

As Digital Editor of Beeld.com (now part of Netwerk24) I was instrumental in catapulting this news brand into the digital realm, growing their social numbers in 11 months from 600 Facebook Users to 15k and 1.5k Twitter followers to 14k followers.

I can help you set up or optimise your digital platforms. Book your free 1 hour consultation here.