Dorette de Swardt pondered for a long time whether or not to write her bio in the third person. In the end, she decided not to.
Impelled by immense wanderlust, I drove two-up on a scooter from South Africa to Egypt for my honeymoon @ idoafrica.com. Not one to quit my day job though, I specialise in digital communication solutions and website content and back-end management for businesses and the media. I once launched and lived @HeraldLIVE, set up a digital following for @Beeld.com and was part of the team @News24.
I can help you strategise your digital presence and teach you how to set up and manage your own digital advertising campaigns. Book your free 1 hour consultation here.
BA Honours in Media Theory and Practice
University of Cape Town, 2007
BA Journalism with Visual Communication
University of Pretoria, 2006
Telling Stories Online (2011)
Presented by world renowned editor Mario Garciá
Optimising Social Media for your Brand (2011)
Presented by e-commerce and e-marketing specialist Karen Parkin
I specialise in the following digital content and platform management fields.
Facebook Platform and Content Management
Facebook Adverts Manager, Facebook Business Manager
Google My Business, Tools and Adwords
Instagram Platform Management
& Audience Development
WhatsApp Business Profiles
& Communications Solutions
Analytics, Traffic Reports and Trends
Twitter platform management
As Digital Editor of HeraldLIVE I launched their digital platforms, growing their audience following and website traffic with the focus on expanding their online offering and presence. HeraldLIVE grew from 30k monthly UBs in 2012 to an average of 600k monthly UBs in 2017 with a Facebook Following that grew from 6k to 230k and Twitter from 2k followers to 40k followers. I also launched Instagram for HeraldLIVE taking it from 0 to 13.5k followers and a daily WhatsApp newsletter that grew from launch to 10k subscribers in 7 months.
As Digital Editor of Beeld.com (now part of Netwerk24) I was instrumental in catapulting this news brand into the digital realm, growing their social numbers in 11 months from 600 Facebook Users to 15k and 1.5k Twitter followers to 14k followers.
Nelson Mandela Bay Business Chamber
Training The Herald's newsroom
Times Media (Johannesburg)
Training Beeld's newsroom
Vodacom Journalist of the Year